What higher conversion is worth at the same lead volume
A comparison of revenue at your current and target conversion on the same number of leads. Ad spend does not change in this calculation.
Your numbers
What comes out
- Revenue now
- 2,500
- Revenue at target
- 7,500
- Difference per month
- 5,000
- Difference per year
- 60,000
Amounts are in whatever unit you entered them.
How it is calculated
leads × target conversion ÷ 100 × deal − leads × current conversion ÷ 100 × deal
What the calculation excludes
- The average deal is held equal at both conversion rates. If higher conversion comes from discounts, that assumption fails.
- Lead volume is held constant: the calculation shows the effect of working the funnel, not the traffic.
- The target conversion is your hypothesis, not our promise. The further above current it sits, the more carefully it should be justified.
- If the target is below the current rate, the difference comes out negative — as it should.
How the calculation is put together
- Leads per month
- Current conversion
- Target conversion
- Average deal
- Revenue now
- Revenue at target
- Difference per month
- Difference per year