Clear value for the roles that run the company
Every commercial function grows with Aplora. Each role has its own job and its own question to ask of the data — below is what changes for each of them.
Owner and CEO
Predictable revenue and profit growth
See the real reasons behind what happens to revenue, and know what to do to keep the growth going.
- Know the cause, not the versions
- Decide on data, not instinct
Commercial director
One picture instead of scattered reports
Own the funnel end to end — from lead to closed deal — on data rather than on what was said at the standup.
- Bring the funnel into one system
- See the handover between stages
Finance director
Transparent economics of commercial operations
See what the gap between the best and the average people across departments actually costs, and read revenue growth together with the cost of acquiring a customer.
- Put a number on the gap
- Model the effect before rollout, not after
Head of sales
The end of depending on stars
Turn what your best rep does into a model the whole team can apply.
- The end of depending on stars
- Less manual control, more manageability
What all four have in common
decisions come from data, not from what was said at the standup
every stage leaves an artefact you can re-read without us
critical decisions stay with people — we supply the grounds, not the choice
the effect is modelled before rollout and measured after