The end of depending on stars
Head of sales
Turn what your best rep does into a model the whole team can apply.
Who it is for
The end of depending on stars
The end of depending on stars
Aplora finds what exactly your best rep does differently and turns it into a model the whole team applies — the expertise stops living in one head and reaches everyone in the department.
Less manual control, more manageability
The head of sales sees who is losing deals and why, which leads to work first, and gets an objective picture without hours spent listening to calls and assembling reports by hand.
New hires reach quota sooner
Every rep gets a review of their own calls and a concrete development path instead of anecdotes retold at the standup — onboarding stops depending on the manager's personal time.
Questions the data cannot answer today
- What exactly does the best rep do differently — in concrete actions?
- Which open deals have already stalled while formally still alive?
- Where do reps systematically leave an objection unanswered?
- Which of a new hire's calls should be reviewed first to get them to quota sooner?
What stays in your hands
Stays with you
- a review of every conversation against your own methodology
- the best rep's approach described as actions, not traits
- daily priorities across leads and deals
- a development plan per rep, grounded in specific examples
The metrics this moves
- conversation-to-next-step conversion
- spread of results between reps
- time for a new hire to reach quota
- share of conversations that follow the methodology
What we use for this
Aplora Sales
Turns calls, CRM data, and your own sales methodology into a system that drives management action.
Explore this solution
Cases
How this looked for others
ManufacturingAplora SalesClient under NDA
The best salesperson's playbook rolled out across a manufacturer's whole sales team
The team's result rested on two people; the rest closed several times less on the same workload. Nobody knew what exactly the leaders did differently: conversations were not reviewed, and the gap was explained away as “experience”.
- Conversion to a sale three months after rollout
- +25%
- Conversion to a sale after six months
- +72%
EdTechAplora SalesWe validated the system inside our own operations first
Conversation review in an admissions funnel: how we validated the system on ourselves
Conversation quality was judged from a few recordings a month. The reasons for a no stayed a hypothesis, commitments were captured from memory, and the CRM was filled in after the fact and only partially.
- Conversion from hot leads
- ×3.3
- Share of calls that went nowhere
- −40 pp
- Share of second contacts
- +30 pp
EdTechAplora SalesWe validated the system inside our own operations first
Lead scoring in the intake funnel: advisors stopped calling everyone in order
Hot and cold leads sat mixed together. An advisor spent the day on people with neither a reason nor an intent, while leads showing clear readiness went cold in the queue.
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EdTechAplora SalesWe validated the system inside our own operations first
The funnel from lead to purchase in one picture: where the money was actually leaking
Channels were compared on cost per lead rather than on the eventual sale, so a cheap channel looked better than an expensive one even when it brought people who don't buy. Nobody counted the losses between stages: for marketing the funnel ended at the webinar, for sales it began at the call.
- Google versus Facebook lead quality by conversion to sale
- ×3 in Google's favour
- Conversion at four or more touches versus one
- ×4–5
- Potential estimate: sales from the hot-lead pool identified
- +14–22 sales
EdTechAplora SalesWe validated the system inside our own operations first
A sales candidate is assessed from a recorded conversation, not from the impression they leave
Hiring decisions were made on the impression the interview left. Interviewers assessed candidates differently, a mistake surfaced a month into the job, and the head of sales spent hours on reviews and arguments about who was better.
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EdTechAplora SalesClient under NDA
A school's sales team stopped depending on any one advisor's discipline
There was no priority, and strong leads were lost in the queue. Conversation quality was checked on a sample, follow-up depended on whether the advisor remembered, and the manager spent hours listening to recordings instead of working the bottlenecks.
- Progression to a second contact
- +22%
- Overall conversion to a deal
- +5 pp
- Advisor time spent on admin
- −70%