What missed calls cost
An estimate of what unanswered calls cost per month and per year. It runs on your call volume, your conversion and your average deal.
Your numbers
What comes out
- Missed per month
- 300
- Deals not made
- 60
- Lost per month
- 30,000
- Lost per year
- 360,000
Amounts are in whatever unit you entered them.
How it is calculated
calls per day × 30 × conversion ÷ 100 × average deal
What the calculation excludes
- A month is counted as 30 days and a year as 12 months.
- The calculation assumes a missed call would have converted at the same rate as an answered one. In practice some callers try again, and the loss is smaller.
- It does not account for how many of those calls your current team could physically have handled.
- This is an estimate of potential, not a measured figure: only a measurement on your own funnel can confirm it.
How the calculation is put together
- Missed calls per day
- Call-to-deal conversion
- Average deal value
- Missed per month
- Deals not made
- Lost per month
- Lost per year